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5 Incredible Headline Analyzer Tools You Should Try Now

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If you are an aspiring digital content creator wondering how to write great headlines, then you should find out about headline analyzer tools.

For those who are already writing and creating content, are you tired of pouring your heart and soul into creating epic content, only for it to languish in online obscurity? How do you ensure your work gets noticed in a sea of articles and posts? The key lies in your headline.

Creating a killer headline is like waving a flashy flag at your audience for their much-craved attention. A well-written one makes the difference between your content being noticed or overlooked.

What is a Headline Analyzer Tool?

A headline analyzer tool evaluates the quality and effectiveness of headlines based on factors such as word balance, sentiment, and readability.

Headline analyzer tools offer valuable insights into headline effectiveness, helping users optimise their headlines for maximum impact. These tools evaluate word choice, emotional impact, readability, and more.

I’ve compiled the top five incredible free headline analyzer tools that can help you craft compelling headlines for your content, ensuring that your hard work doesn’t go down the drain!

5 Headline Analyzers

1. CoSchedule Headline Analyzer

2. Sharethrough Headline Analyzer

3. Headline Analyzer by MonsterInsights

4. Advanced Marketing Institute (AMI) Headline Analyzer

5. IsItWP Headline Analyzer

Article Key Takeaways

  • Utilize free headline analyzer tools like CoSchedule, and Sharethrough to get valuable insights on word choice, emotional impact, and readability.
  • Continuously test, experiment, and refine your headlines by combining tool analysis with your own creativity and audience understanding.
  • Apply best practices like using power words, offering benefits, asking questions, and keeping headlines concise yet compelling.

Why is Headline Analysis Important

We all agree that when we scroll through the sea of content, the number one thing that jumps out is always the headline.

Analysing your headlines helps you figure out what makes your audience click on your content. You can then fine-tune your messaging to hit all the right notes and keep your audience coming back for more.

5 Incredible Free Headline Analyzer Tools

#1 CoSchedule Headline Analyzer

CoSchedule Headline Analyzer Homepage

CoSchedule’s Headline Analyzer is a free tool that provides detailed analysis on word balance, length and sentiment. It provides an overall headline score.

Key features:

  • Word Balance Analysis

CoSchedule Word Balance Analysis

CoSchedule assesses the distribution of power words, common words, uncommon words and emotional words in your headline. There are word banks provided for you to explore too.

  • Length Assessment

CoSchedule Length Assessment Analysis

Provides optimal character count suggestions for various platforms such as email, ad, and blog.

  • Sentiment Analysis

CoSchedule Sentiment Analysis

This tool evaluates the emotional tone, indicating if it evokes positive, negative, or neutral emotions. This helps you craft headlines that connect with your audience emotionally.


  • Analyses the main features of the headline such as word balance, sentiment, headline type on top of skimmability, clarity and reading grade level.
  • Additional functionalities to test headlines on platforms such as email, Instagram and podcast.

Cons: You are required to sign up for an account to read your report in the CoSchedule Headline Studio.

#2 Sharethrough Headline Analyzer

Sharethrough Headline Analyzer Homepage

Sharethrough Headline Analyzer evaluates headlines based on their emotional appeal, clarity, and engagement potential.

Key features: 

  • Engagement and Impression Potential

Sharethrough Engagement and Impression-Scores

This tool predicts your headline’s engagement and impression levels, estimating the likelihood of clicks on your headline.


  • Easy-to-use interface.
  • You are not required to sign up for an account to start using.

Cons: Limited to the engagement and impression features.

#3 Headline Analyzer by MonsterInsights

MonsterInsights Headline Analyzer Homepage

If you are writing headlines for your blog, this tool by MonsterInsights is for you! It’s designed to allow content creators to optimise their headlines for search engines and enhance overall readability.

Key features: 

  • Word Balance Analysis

Word balance analysis by MonsterInsights

The tool analyses your word balance in the headline by providing the actual score and the target score for each of the word types.

  • Beginning and Ending Words Analysis

MonsterInsights Beginning and Ending Words Analysis

It provides a breakdown of the beginning and ending words of your headline so that you can improve on these.

  • Summary of key features

MonsterInsights Summary of Key Features

This tool summarises the key features in an easy-to-read format.


  • Provides sufficient analysis and recommendations to improve your headline, especially for blog articles.
  • You are not required to sign up for an account to start using.

Cons: None

#4 Advanced Marketing Institute (AMI) Headline Analyzer

Advanced Marketing Institute Headline Analyzer Tool Homepage

Advanced Marketing Institute (AMI)’s Headline Analyzer focuses on analysing the emotional impact of your headline. It provides a headline score based on the emotional appeal of the headline and categorises your headline under intellectual, empathetic and spiritual emotions.

Key features:

  • Emotional Marketing Value (EMV) Words score

EMV Words Score-AMI headline analyzer

  • Emotion classification

Emotion Classification from AMI Headline Analyzer


  • Measures the emotional appeal of your headline. This tool scores your use of emotional language on a scale of 0-100%.
  • You are not required to sign up for an account to start using.

Cons: Limited to the emotional feature of headlines.

#5 IsItWP Headline Analyzer

IsItWP headline analyzer homepage

IsItWP Headline Analyzer tool refines your headline to rank better in search results. If you’re writing for better SEO results, this is a tool to try.

Key features: 

  • Features analysis summary

IsITWP Feature Analysis Summary

This tool summarises all the aspects of your headline in an easy-to-view manner and provides recommendations and guidelines.


  • Analyses all the main features of the headline such as power words, word count, headline type, emotional words, and sentiment.
  • Presentable analysis of your headline at a glance.
  • You are not required to sign up for an account to start using.

Cons: No word banks are provided.

How to Use Headline Analyzer Tools Effectively

To make the most out of headline analyzer tools, experiment with different headline variations, analyze the results, and iterate based on the feedback provided.

As an example to illustrate using the IsItWP Headline Analyzer tool, I chose the Google Search Preview feature to improve my original headline,

5 Incredible Free Headline Analyzer Tools You Should Try Now

IsITWP Feature Analysis Summary

                                                    IsItWP Headline Analyzer Tool Analysis

After going through the analysis, pick the feature of your headline that should be addressed first.

The headline or title tag, “5 Incredible Free Headline Analyzer Tools You Should Try Now was truncated in the Google Search Preview

Google Search Preview Results from IsItWP-truncated

As truncated title tags can affect search engine optimisation (SEO) and thus search engine results page (SERP) visibility, I removed one of the characters, “free”, to test out the length.

Improved headline, “5 Incredible Headline Analyzer Tools You Should Try Now

Google Search Preview Results from IsItWP-non-truncated

The entire headline now appears as shown on the Google search results page.

At the same time, there’s an overall improvement in score and word count.

IsITWP improved score analysis

Which is the best headline analyzer tool?

The best headline analyzer tool depends on the intention of your headline and the platform you are creating content for.

Each of the tools presents its pros and cons.

Nonetheless, follow these guidelines for a start:

When writing highly emotional headlines, choose the Advanced Marketing Institute Headline Analyzer or Sharethrough Headline Analyzer tools.

When writing content that is SEO-focused, choose IsItWP Headline Analyzer or Headline Analyzer by MonsterInsights.

When writing for different platforms such as email or social media, go for CoSchedule Headline Analyzer or sign up for an account to start using the CoSchedule Headline Studio.

If you are still unsure of where to start, my advice is to try out your headlines using all the different tools to tap into their strengths.

Bear in mind that these tools may not always suggest the best recommendations since they are AI-based. Just like any other AI tool, headline analyzer tools can prove to be great in helping you improve your headlines.

For tips on writing effective headlines, check out Crafting Captivating Headlines: Secrets to Grabbing Attention.

Common FAQs

1. Are headline analyzer tools free to use?

Many headline analyzer tools offer free versions with basic functionality, while others may require a subscription for access to advanced features.

2. How can headline analyzer tools benefit content creators?

Headline analyzer tools can help content creators craft compelling headlines that capture attention, drive clicks, and increase engagement with their content.

3. Can headline analyzer tools improve SEO?

Yes, some headline analyzer tools evaluate headlines based on their SEO potential, helping creators optimize their headlines for search engines and improve visibility.


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