Electronic Direct Mail (eDM)

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Organisations worldwide are still adopting mass email marketing campaigns simply because it works. Here at Websparks, we can help you craft effective campaigns that won't go directly to the recycle bin.

WHY EMAIL MARKETING?
  • Cost Effective
  • Increase Awareness of your brand / service
  • Allows for Customer Segmentation / Targeting
  • Strengthen Customer Relationships
  • Viral campaigns can have a multiplier effect
PITFALLS TO AVOID
  • Not the best way to start a new relationship
  • No follow up calls or actions
  • Content is not engaging
  • Email is not targeted well
  • Emails reach audience at odd hours